In this course you will have access to hours of detailed content, as well as exclusive interviews with global franchise owners, credible franchise operators, entrepreneurs, industry professionals, and recognised influencers.
The course material will be spread across five comprehensive chapters, designed to transform your social media presence.Â
Chapter 1: Foundations of Social Media Marketing
Explore the fundamental concepts of social media marketing, including the role of major platforms such as Facebook, Instagram, TikTok, LinkedIn, YouTube, Snapchat, and X (formerly Twitter). This chapter provides a comprehensive introduction, equipping you with essential knowledge to navigate and leverage these platforms effectively.
Chapter 2: How to Increase Revenue & Brand Awareness
Learn strategies for enhancing brand visibility and driving revenue through social media. This chapter covers essential aspects such as maintaining branding consistency across platforms, understanding and utilising social media algorithms, and exploring the best practices in social media advertising. It also delves into influencer marketing and offers practical insights on measuring return on investment (ROI) and maximising the impact of short-form content.
Chapter 3: Power of Personal Branding
Discover the significance of personal branding in the digital age. This chapter guides you through defining your unique value proposition, crafting a compelling brand story, and maintaining authenticity. It also includes case studies of successful personal brands, illustrating how a strong personal presence can lead to significant career and business growth.
Chapter 4: The Evolution of Social Media Algorithms and Short Form Content
Understand the dynamic nature of social media algorithms and the rise of short-form content. This chapter explores how algorithms determine content visibility and engagement, providing tips on creating engaging content that aligns with these evolving trends. It also emphasises the importance of adapting content to fit the unique styles of different platforms.
Chapter 5: Data-Based Decision Making & Building Your Dream Team
This chapter focuses on the critical role of data in shaping social media strategies. Learn how to collect and analyse data to inform your decisions, optimise content, and improve targeting. Additionally, the chapter covers the essentials of building and managing a social media team, discussing the key roles, hiring processes, and the decision between in-house teams and agency collaboration.
Other:
- Up to 1 hour one-on-one online call with Humza directly.
- A free copy of Humza's upcoming book "You Are the Brand".
- Access to our exclusive Social Awaken Academy community.
- Social Awaken Merchandise
- Lifetime access to exclusive content that will be uploaded periodically. This will include exclusive interviews with global franchise owners, credible franchise operators, entrepreneurs, industry professionals, and recognised influencers.
